Google Ads are sometimes called, “Pull” marketing in that your customers find you by Google keyword terms. I have had amazing results from using GA depending on your business category and budget. It takes at least 3 months to fully optimize campaigns to start seeing at least a 3-to-1 ratio of ROI. However, all costs and revenue are trackable with Google Analytics and it’s fun to start seeing revenue start pouring in over time.
Social Media is essential for many reasons, including SEO, as well as creating a following and customer base. There are many tactics involved with social media that include engaging posts, video, ads and groups. Depending on your goals and budget, we would develop a strategy that best suits your business as well as time management.
Did you know that if you were to sell your business that each email valuation is worth $10? Shocking right? Many clients are skeptical or don’t want to annoy their customers with emails. However, the bottom line is your customers or potential customers must opt-in to receive your emails, and do so because they like your service or product. In that regard, an email strategy is a MUST and is the absolute “secret sauce” in growing your business. Every strategy I develop involves obtaining an email. If you want to see me shout like a cheerleader, then let me chat with you about email strategy.